Financial Services

Financial Services

Personalized customer journeys

 

Industry: Financial Services

Changing market, changed customers

Today’s customers are self-empowered and are here to challenge the status quo. Whether you deal with businesses, advisors, or high-net worth individuals, the market has changed. But have you?

Your digital experience is now a vital channel to understand, attract, engage and influence your customers. Bridging the digital experience into phone calls and face-to-face meetings means can you provide a seamless customer journey without missing out on vital insight that powers high-value conversations.

Your competitors are tracking the content landscape, measuring and optimizing their research and insights output, analyzing customer journeys, and personalizing the experience. Perhaps it’s time you did the same.

Example sectors

Asset Management

Your industry is in a content marketing arms race. Investment decisions are increasingly made by teams, based on published research and firm reputation. In a zero-sum game of known institutional investors and financial advisors, building a credible content experience is the key to a sustainable competitive advantage. Right content, delivered at the right time, for each client and advisor.

Wealth Management

Wealth Management is in real flux. Customers have lost trust in traditional institutions and the buying journey is moving online. New disruptors are delivering personalized service and a proactive digital customer experience to acquire your customers. There is a real threat to your core business if you can’t learn about your new & changing customers and then deliver a seamless experience.

 

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Competitive Intelligence

In a hugely competitive market, understanding where you fit and how you differentiate is fundamental to cutting through the noise. Increasing, your peers’ digital content is a proxy for their product & investment strategy. They are watching for an angle. Are you?

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Research Efficiency

The industry is in a content arms race, as it is the primary way of building trust with anonymous and registered customers. The huge investment going into producing and distributing digital research demands greater measurement and optimization.

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Experience Management

Customer experience excellence leads to sustainable competitive advantage. In a market attacked by new and nimble disruptors with great digital experiences and no legacy issues, your competitors are investing heavily in a seamless and relevant digital proposition.

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Digital/Sales Divide

As digital proves its worth by influencing new and existing customer value, the hand-over between digital and the advisor departments becomes important. Most firms don’t share customer insight between teams, and customers get a poor, silo’ed experience.

Related Resources

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