Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase – even more so when making the major decision of committing to a new phone contract.
The new reality of multi-channel customer engagement means customers are more vocal and more informed than ever before. Telecoms marketeers and modern marketing strategies have to evolve in light of the rapidly changing shape of consumer behaviours to capitalise on this complexity, gain greater returns and earn longer-term customer relationships.
On Wednesday 23rd January, idio will be holding its thirteenth industry breakfast on ‘The Future of Telco Marketing’ with Peter Crayfourd speaking on how telcos can define an end-to-end 360 view of the customer experience to power more relevant and timely communications, and Aly will show how idio enabled US telco C-Spire to deliver on their brand promise of ‘Personalised Wireless’ through daily news emails personalised to individual customer interests.
Peter is Head of Customer Lifecycle Experience at Orange Group. Prior to the role at Orange, Peter spent seven years with 3 in the UK focussing on customer engagement strategy and proposition development.
Aly has over twenty years experience implementing customer relationship management solutions for blue-chip companies, and was previously Head of CRM at O2. Aly is currently Chief Experience Officer at idio.
This is event is for digital marketeers and CRM professionals working for telco brands.
Places are very limited, so please RSVP as soon as possible.