Idio’s Content Marketing breakfasts are a monthly forum for networking, learning and discussion around eCRM and “content marketing” (ie using content to attract, engage, and retain customers).
Companies are having to re-orient themselves around customers in order to build sustainable competitive advantage. Marketing is moving from being broadcast and planned, to individualised and predictive. The companies that consistently create great customer experiences in this open, social, and networked world, will hold the keys to success.
- Aly Richards has over twenty years experience delivering Customer Relationship Management solutions for blue chip companies within telecommunications, and financial services sectors.
- She has created ground-breaking decision management architecture and CEM model, and is a recognized thought leader in Centralised Decisioning and Next Best Action (NBA) inbound marketing programs.
- Most notably, as Head of CRM at O2, Aly pioneered the design, development and implementation of the Vision Next Best Offer Program which delivered offer acceptance rates of greater than 50% and over £100m of net benefits
Places are very limited so to request an agenda, please contact firstname.lastname@example.org
N.B. Although this is billed as a ‘brand’ breakfast, agency partners are more than welcome to bring a client.