The professional separation between SEOs and Content Marketers in some organisations never fails to stop intriguing me.
At one prestigious agency I was at last month, I learnt that there was next to no dialogue between their SEO core and their Content division.
I found this incredible. Hopefully, as content marketing continues to mature as a practice, agencies and in-house marketing teams will begin to see the value of co-operating and co-labouring with their SEO and content teams, for both strategic and commercial imperatives.
This is particularly important as creative, marketing and PR agencies shift to becoming the much-vaunted, all-conquering ‘Customer Engagement Agency’.
Marrying the disciplines of content marketing and SEO shouldn’t be a big ask, indeed it should be a natural partnership: Read more