guinness logo

DRIVING ENGAGEMENT THROUGH INTELLIGENT USE OF CONTENT

A uniquely personalized newsletter – The 1759 Magazine – informed by each customer’s content interactions and behaviors, was created and delivered each month via their preferred channel. Geo- and social login functionality enhanced a consistently personalized web, email and social experience, all powered by real-time insight gathered on each customer.

INCREASE OF
TIME SPENT ON SITE

INCREASE IN
CLICK-THROUGH RATES

INCREASE IN
EMAIL
OPEN-RATES

PERFORMING EMAIL PROGRAM
DIAGEO EUROPE

 

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unileverlogo

ENGAGING AND UNDERSTANDING CUSTOMERS THROUGH CONTENT

As well as creating a personalized newsletter – The Slim-Fast Magazine – packed full of relevant, engaging content, we enabled Unilever to lift the lid on their customers’ interests and needs. Knowing people diet for different reasons, Unilever wanted insight into what was relevant to each individual at any given time, to inform content strategy and best position themselves in front of their customers.

CTR (INCREASED
FROM PRIOR
AVERAGE 23%)

MEMBERSHIP
SUBSCRIPTIONS
IN
3 MONTHS

INSTANT
CONVERSION

OF SIGN-UPS

REGISTRANTS
FROM PREVIOUS
YEAR

 

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econsultancy

DRIVING PAID CONVERSION THROUGH RELEVANCE

Understanding which reports members were engaging with required ‘listening’ to customer journeys and behaviors across their site, and then being able to act on the insight this gave them. Using this to replace assumption and manually appending content could also meet the need to save considerable resource. The solution we provided was a personalized recommendation widget suggesting the next-best report.

INCREASE IN
REVENUE
FROM
PAID REPORTS

CONVERSION TO
PURCHASE
GROWTH

RISE IN
TRANSACTION
VOLUME

GROWTH IN
PER-VISIT VALUE
OF BLOG

 

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cspire

USING PERSONALIZATION TO ENHANCE ENGAGEMENT

Implementing a system that could understand what each of C-Spire’s individual customers liked to read, and then deliver it to them each morning via their Newslink email, was the perfect solution to C-Spire’s desire for greater engagement and behavioral personalization. This was extended to the website for a consistently relevant digital experience.

INCREASED CTR
ON NEWSLINK
EMAIL

OPEN-RATE OF
NEWSLINK
EMAILS

INCREASE IN
EMAIL
OPEN-RATES

GIVEN WEEKLY
PERSONALIZED
NEWS

 

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media-briefing

NEWS AND ANALYSIS PORTAL FUELLED BY INTELLIGENT CONTENT

We created a news and analysis portal which held an intelligent curation of thousands of external articles, and featured content from expert authors, that could be personalized for each viewer based on their individual interest preferences.

AFTER 6 MONTHS FROM THE ASSOCIATION OF ONLINE PUBLISHERS

STORED, CATEGORIZED,ARTICLES
IN THE MEDIA
BRIEFING REPOSITORY

 

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