HOW CAN YOUR BRAND OR CLIENT BUILD TRUST THROUGH CONTENT?
- Consistent, quality content. Making sure that you publish regularly and at a reasonable standard means that your audience know what to expect and build trust in you. A good example is Innocent Drinks who have a ‘Bored‘ page on their website which offers anyone wanting to kill some time a look through their library, their Youtube page, where their charities lie, gallery and their blog.
- Be everywhere. Your customers are on a huge array of disparate social networks, mobile devices, and web sites. Having an integrated multi-channel approach is vital to start and develop conversations. This also increases your spreadability.
- Keeping a discussion going. Whether it is through blogs or email campaigns, people like their opinions heard–and you can start the conversation! Acknowledge multiple viewpoints as part of your content strategy.
- Going beyond selling. While press releases, updates about products, and daily deals are any company’s bread and butter, a brand should also seem more “human.” Talking with customers like a normal person, without trying to sell something all the time, will build trust quickly more than anything else.