Blog

  • News: Moving from dumb marketing systems to content intelligence [Analyst Report]

    Today, I’m proud to announce that Idio has been featured in a new Forrester Breakout Vendor report. It’s a testament…

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  • Rebecca Clayton EMAP

    Rebecca Clayton of EMAP and Plexus on B2B publishing challenges

    Idio regularly interviews senior marketing executives to discuss and debate the issues at the heart of digital marketing and customer…

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  • B2B publishers: Retain high-value subscribers with personalized newsletters

    ______ B2B subscription publishing products are often bought for an entire team but the reality is that usually just 2…

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  • The Financial Times says fund management measurement is changing – are you ready?

    Fund management measurement is changing An interesting article (“Measuring fund management failure is flawed”) was published in the Financial Timesover the…

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  • How wealth managers can beat Brexit with Content Intelligence

    Four weeks ago, the world of wealth and asset management was contending (with varying degrees of success) with a set…

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  • How Content Intelligence takes the guesswork out of B2B publishing

    The proliferation of free content online has increased the pressure on B2B publishers to produce high-value content not available elsewhere.…

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  • Kyle OpenView

    Kyle Lacy of OpenView Ventures makes “Moments Matter”

    Kyle Lacy of OpenView Ventures explains why marketing technology is integral to creating great customer experiences.

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  • Make manual email content personalization a thing of the past

    Buyers expect a ‘big content’ experience; 1-2-1 email communications that understand their unique context and whims perfectly. This requires not…

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  • Wealth management: new ways to build client trust in the digital age

    Armed with Content Intelligence, advisors are able to have a more informed and proactive client engagement; and are in a…

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  • Jarvis Cromwell Bloomberg

    Jarvis Cromwell of Bloomberg Alternatives Council talks Financial Services content

    Jarvis Cromwell, Chairman of Bloomberg Alternatives Marketing Council, sits down with Idio to discuss how content, personalization and data will…

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