Author archive for idioplatform

  • Tim Riesterer of Corporate Visions explains Sales messaging that wins deals

    Tim Riesterer of Corporate Visions explains to Idio the Sales messaging that wins deals and why competitive intelligence is key.

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  • Ed Barrow, founder of Idio, on Content Intelligence for B2B organizations

    Content Intelligence founder Ed Barrow discusses why Idio is crucial to B2B tech, media and financial services firms that value…

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  • dynamic segmentation marketing automation

    Dynamic segmentation for marketing automation

    Why isn’t segmentation working for most marketing automation users? Inaccurate segmentation, that isn’t really ‘dynamic’, powered by inefficient rules that…

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  • Gail Graham United Capital

    Building the financial life management firm of the future

    Gail Graham, CMO of United Capital discusses how to build the financial life management firm of the future.

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  • Competitive Intelligence: What it is and why content matters

    No business is an island No business is an island. For success, your business needs to deal with customers, suppliers, employees,…

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  • B2B publishers: Retain high-value subscribers with personalized newsletters

    B2B subscription publishing products are often bought for an entire team but the reality is that usually just 2 or…

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  • B2B Publishers: Do you know why your subscribers re-subscribe?

    In the competitive and challenging marketplace of B2B publishing, subscriptions and memberships are a vital component for the profitability of…

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  • The Financial Times says fund management measurement is changing – are you ready?

    Fund management measurement is changing An interesting article (“Measuring fund management failure is flawed”) was published in the Financial Timesover the…

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  • How wealth managers can beat Brexit with Content Intelligence

    Four weeks ago, the world of wealth and asset management was contending (with varying degrees of success) with a set…

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  • How Content Intelligence takes the guesswork out of B2B publishing

    The proliferation of free content online has increased the pressure on B2B publishers to produce high-value content not available elsewhere.…

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