• EXPERT INTERVIEW: "We need to start having sophisticated discussions about the interrelationship between content and revenue."
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    Adam TinworthLecturer in Online Journalism, City University (London)
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    Michael BrennerHead of Strategy at NewsCred
  • EXCLUSIVE: "The pressure on the publisher is to know more than their readers before their readers want to know about it and be able to serve it to them."
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    Patrick AngellExecutive Director, Information Industry Network (Europe)
  • EXCLUSIVE: “The metric that most interests me is which topics and messages are moving people down the funnel quickest.”
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    Luella Ben AzizaDirector of Content and Research, Emarsys

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