• NEWSCRED: "Never underestimate the personal passions that people in the business have around content marketing - it can be a very complex and political subject"
    Full Interview
    Michael BrennerHead of Strategy, NewsCred
  • EXCLUSIVE: “The metric that most interests me is which topics and messages are moving people down the funnel quickest.”
    Full Interview
    Luella Ben AzizaDirector of Content and Research, Emarsys
  • EXCLUSIVE: "The pressure on the publisher is to know more than their readers before their readers want to know about it and be able to serve it to them."
    Full Interview
    Patrick AngellExecutive Director, Information Industry Network (Europe)
  • SALESFORCE EXCLUSIVE: "Too many times content marketers say: ‘Look at all our brand engagement’…Who cares?! You are only relevant if you can put a dollar worth to your activities."
    Full Interview
    Kyle LacyDirector, Global Content & Research, Salesforce
  • HUBSPOT: "Content marketers that do measure ROI are 12x more likely to achieve positive ROI growth year over year. So measure something, seriously, get started now."
    Full Interview
    Joe ChernovVP Content Marketing, Hubspot
  • EXPERT INTERVIEW: "We need to start having sophisticated discussions about the interrelationship between content and revenue."
    Full Interview
    Adam TinworthLecturer in Online Journalism, City University (London)

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