“Content is king” is an often heard motto in marketing, especially when dealing with it online. In particular, content marketing is using content–usually articles or blog posts–to build your brand and image online, attracting potential customers or clients. While some may not see any point in content marketing, it should factor largely into any marketing campaign. Why should you care about content in marketing? Here’s why:
1. Persistence means more activity, visibility
Articles and other content, which are published constantly, make your marketing persistent and easier to find in search engines because of the constant updating and activity. Persistence in content also shows your business is active and engaged. Speaking of…
2. Engaging with users
Content that is engaging will spark conversation and a reaction from people, and oftentimes people who find very engaging content will share with it others. Engagement is crucial to keep an open line with potential customers, allowing them to have dialogue with you.
3. Sharing is caring
People reading your content are more than likely to share your content if it is engaging and “shareable.” If people get a strong reaction from your content, they will most likely want to strike up a discussion about it with others, and share your company’s views with others because of that reaction.
4. Relevancy is rewarded in searches
Since Google changed their algorithms for their searches, content that is relevant and original is rewarded more so than rehashed, copied material. Creating new content, whether it is news worthy or a how to article, means higher ranks in search engines.
5. Evergreen content sees repeat results
Ever heard of “evergreen” content? Is it usually used with articles or blog posts that don’t have an “expiration” date, like news does. Evergreen content can usually be updated every few months and normally teach the reader something. This type of content is low maintenance and will see continued results, which is a favorite for content marketers.
6. Dedication shows passion
While having a website, Twitter, and Facebook is all good, content marketing also shows a passion in your work. Dedication on continuing to bring quality to readers and potential customers is a visible showcase of passion in your work, making work seem less like a chore.
7. Everyone else is doing it
It might seem like a lame thing to say, but it is true. Content marketing is something that most businesses, big and small, do in order to stay in competition and relevant.
Content should always be considered in a marketing strategy. It doesn’t have to be award-winning content, but much rather something that is engaging and relevant to readers.
Engagement and connecting with users is what creates real results now, not just relying on the usual marketing and advertising methods. Don’t neglect your content marketing strategy simply because it means more work or you don’t know where to begin!
In fact, if you don’t know where do begin, a good place to start is here.