idio helps brands build closer relationships with their
customers and prospects by learning from the content they
choose – and acting on that insight.
We call it Content Intelligence and it integrates with your existing technology to
automate the delivery of more relevant, more profitable engagements on every channel.
Top brands use idio to make more money and delight more customers,
by being more relevant.
At idio we believe relevance matters.
You can’t have relevance without insight.
You have to know what your customers and prospects care about.
And that’s where we come in.
Gaining intelligence through content works in three simple steps:
Analyse and understand your content across multiple channels and record the blend of topics it is about, to turn it from ’dumb’ content to Smart Content.
Tracking your customer’s engagements with smart content across multiple channels to build individual customer insight profiles.
You take the customer interest profiles and look at new content to determine which piece of future content would be best served to each customer.